About the Project

The HEK Service App provides easy access to health insurance services. It allows users to keep track of their most sensitive data and communicate with their insurance provider. As a UX Designer at deepblue networks I was responsible for creating the whole concept and user interface of the app, as well as handing it over to the external development team, taking care of the whole design process from start to finish.

The Situation

Knowing which services are covered by your health insurance provider and how to claim them is not obvious in Germany’s public healthcare system. Lowering the barrier to access those services with an app is not only beneficial for users but also an important trait of health insurance providers when it comes to winning new clients. At deepblue networks I was tasked to design an app that serves as a gateway for exchanging information and documents between the HEK and their clients and gives access to the HEK's services.

Digital Companion

To achieve this result I focused on three main tasks: embracing personal contact between client and health insurance, easy access to digital services and creating an informative area in the app to educate users about services and delivering editorial content. The latter served to position the app as a digital companion that delivers value to the user even when he is not in direct need of using a service of the health insurance. This way the HEK is made more tangible and perceived as a constant benefit in the user's life.

Encouraging exploration

Everybody can explore the whole app without any registration and also use some basic features while only entering their insurance number. Features that neccessarily demand a thorough identification are marked as smart features and users are educated about the value they might gain from using the respective feature. This way the app is open for exploration for existing as well as new customers and users are encouraged to check out new features without being forced to share more data than necessary.